How to find and keep clients?

Non classé

Lesson from findphotoclientsnow.com

Who are your potential clients? Focus, plan realizable achievement, define your goals
Learn to :
1. build a solid portfolio that buyers want to see
2. find clients
3. keep them coming back for more

To be successful :
1. Build a solid portfolio
2.Understand clients’ needs and expectations
3. Shoot for the market you want
4. Stay in touch with your clients

TAKING. ACTION.

CREATING AN IMPACTFUL PORTFOLIO
THE POWER OF A DEEP EDIT
DISCOVER YOUR ‘EXCELLENT’ IMAGES
SHOOTING FOR THE MARKET YOU SERVE
THE POWER OF THE PERSONAL PROJECT
THE MEANING OF “BODY OF WORK”
METHODS FOR STAYING RELEVANT


HOW TO RESEARCH YOUR LOCAL CLIENT BASE
UNDERSTANDING YOUR “VERTICALS”
BUILDING A POWERFUL VERTICALS LIST
EXPLORING SECONDARY VERTICALS
HOW MANY VERTICALS YOU NEED TO BE SUCCESSFUL
EXPANDING: REGIONAL & NATIONAL CLIENT VERTICALS
WHERE TO START WITH LOCAL VERTICALS

FINDING CLIENTS WITHIN THE VERTICALS
BUILD A TARGETED, FOCUSED LIST OF PROSPECTS
USING SOCIAL MEDIA FOR RESEARCH
CONTACTING THE POTENTIAL CLIENT
ESTABLISHING A PROFESSIONAL RELATIONSHIP
SHOWING THE WORK TO A POTENTIAL BUYER
AVOIDING PITFALLS OF INEXPERIENCE


WORKING WITH DIRECT CLIENTS
MARKETING TO AD AGENCIES / DESIGN AGENCIES
HOW TO WORK WITH CORPORATE COMMUNICATIONS
MARKETING: STRATEGY AND IMPLEMENTATION
STAYING IN CONTROL OF THE MARKETING EFFORT
A PLAN FOR STEADY GROWTH
THE VALUE OF SOCIAL MEDIA

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